Kumar de Silva
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Signature launches ‘Wedding Collection’ with one-stop sartorial solutions for the suave groom

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Colombo. Wednesday 09 March 2016. A special day deserves a special suit. When you marry the love of your life, you have to make sure that you have the suit of a lifetime. As the wedding season beckons and the months start rushing towards the big day, the pressure and the chaos begin mounting. In the bustle of wedding preparation, it’s easy for the groom’s wardrobe to be side-lined.

Premier men’s fashion brand, Signature, takes off all the stress with its complete groom’s wardrobe which clothes the lucky man thereby offering a one-stop solution from head to toe. Signature has just launched its wedding collection 2016 and shopping for a wedding has never been this easy or more stylish at the Signature Store at No 383, Galle Road, Bambalapitiya.

And it’s not just the bridegroom. Whether you’re the father of the bride, the groomsman, best man, page boy or the usher, Signature has all your sartorial needs covered. A completely home-grown Sri Lankan brand renowned for its elegance, Signature makes sure that the bridegroom and the bridal party are suited-up with a well-fitted wardrobe in line with their style needs and wedding themes.

Be it readymade suits, made-to-measure outfits or bespoke, tailored suits in accordance to your style and silhouette, Signature’s range of clothing solutions offer sartorial diversity for every budget. Its variety extends to bold colours and contemporary runway inspired trends for the more adventurous and style-savvy as well as classic silhouettes and debonair colour palettes for those who would prefer a classic suit that is timeless. Signature ensures that you stand out of the crowd with flair. Furthermore, Signature offers a range of men’s accessories and shoes to add the finishing touches of elegance for any outfit.

PHOTO - SIGNATURE 03General Manager Signature Indika Perera said that Signature is the brand that caters to the value for money category in the Hameedia brand portfolio. “The brand targets young adults between the ages of 20 to 35 and provides the entire men’s wear range in terms of apparel. Signature is currently recording an year on year average growth of 20% which demonstrates the brand’s high acceptance by the youth. Another factor is the very energetic sales and marketing team. Their commitment, focus and team spirit have energized the brand to achieve a competitive advantage. The intention of creating the Signature Groom’s Store is to provide high quality a fashionable wedding product range for the youth at an affordable price. Signature branded wedding suits are available from Rs. 8,995/- onwards”.

“Signature offers a one-stop solution for men’s clothing wear. We firmly believe that style and affordability go hand in hand and that every bridegroom deserves to have a dapper, well-fitting suit for a lifetime on one of the most memorable events of his life. Everything at Signature revolves around this belief and style and affordability is our ultimate forte. We provide you with a suit that will take into account your own individual sense of style and personality and our in-house stylists and tailors will assist you every step of the way, advising you on executing the best look for your big day”, commented Managing Director of H.S. Marketing, Hussain Sadique.

PHOTO - SIGNATURE 01The Signature brand also enjoys prestige as the premier Sri Lankan men’s fashion brand and as the Official Formal Clothing Partner of Sri Lanka Cricket. With eight Signature showrooms around the island – The London Shop at Milagiriya, Liberty Plaza, Fort, Ja-Ela, Piliyandala, Anuradhapura, Jaffna and Kalmunai, and also the franchise Matara, Signature has evolved to be one of Sri Lanka’s premier menswear brands and is manufactured by HS Marketing. Available in leading fashion outlets island wide, Signature is also endorsed by some of the country’s leading sportsmen and corporate leaders. (MEDIA RELEASE)

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